Cha Lifang CHALEAFUN

Cha Leaf Fun, English name: CHALEAFUN, is a tea brand under Huangshan Water Engineering Tea Industry Co., Ltd. Cha Leaf Fun relies on the flagship factory in Huangshan, SKT Tea Innovation Center, and Water Engineering Tea Space, focusing on the research and development, production, and application solutions of new-style tea products.

Basic Information Section

Chinese Name: Cha Leaf Fun

English Name: CHALEAFUN

Parent Company: Huangshan Water Engineering Tea Industry Co., Ltd.

Founder: Jiang Zhengnan

Industry: Tea Industry

Brand Slogan: Tea Creates a Light Life

Brand Positioning: Professional Tea Producer for Catering

Main Business: Research and development, production, and application solutions of new-style tea products

Brand Headquarters: No. 2 Songgu Road, Taiping Economic Development Zone, Huangshan District, Huangshan City, Anhui Province

Brand Introduction

The "Cha Leaf Fun CHALEAFUN" brand belongs to Huangshan Water Engineering Tea Industry Co., Ltd., with the research and development concept of "True Original Flavor, Natural Aroma" and the business philosophy of "Benevolence, Sharing, and Perfection." A standardized refining and packaging factory has been established in Huangshan, adopting a traceable system to strictly control every detail, making it a professional producer of tea for catering, dedicated to providing customers with a high-quality tea experience.

Business Introduction

Cha Leaf Fun relies on the flagship factory in Huangshan, SKT Tea Innovation Center, and Water Engineering Tea Space, focusing on original leaf tea and matcha as core categories, providing innovative high-quality products and professional comprehensive services, customizing exclusive tea products and menu solutions for about 78% of leading beverage brands.

Product Series

Pure Tea Series of Chinese Tea Products

Original Leaf Black Tea Series, Oolong Tea Series, Yellow Tea Series, Jasmine Black Tea Series, CTC Black Tea Series, Gardenia Green Tea Series

Refined Tea Series of Chinese Tea Products

Refined Black Tea Series, Refined Oolong Tea Series, Refined Green Tea Series

Premium Fresh Brewed Tea

White Peach Oolong, Osmanthus Oolong, Rose Green Plus, Four Seasons Spring

Western Style Tea Products

Earl Grey Black Tea, Osmanthus Black Tea, Floral Fragrance, Orchid Beauty, Camellia Oolong

Spring and Autumn Pink Dream

Sweet Green Matcha, White Peach Green Matcha, Grape Green Matcha, Wild Green Matcha, Fukuoka Green Matcha

Brand History

2005-2007: Exploration of Development Direction

OEM export of Japanese pure tea beverages / exploration of domestic catering channels

2008-2012: Establishment of Operation Model

Initial tea processing base + refined tea factory + sales center

2013-2017: Upgrade and Optimization of Model

Initial tea processing base + refined tea factory + matcha factory + sales R&D center

2018-2022: Building a service thinking model of "Customer First": "One City, One Center" Water Engineering Tea Space + experiential high-standard factory + high-quality tea garden base

2022: The first year of the launch of a new model.

Brand Mission

Make life lighter, make the earth more beautiful

Brand Slogan

Tea Creates a Light Life

Brand Goal

To become a leader in healthy new tea products and services

Brand Address

No. 2 Songgu Road, Taiping Economic Development Zone, Huangshan District, Huangshan City, Anhui Province

Brand Overview

Application/Registration Number: 7048218;

Application Date: November 10, 2008;

International Classification: 30;

Applicant Name (Chinese): Huangshan Water Engineering Tea Industry Co., Ltd.;

Exclusive Rights Duration: October 7, 2020 to October 6, 2030